Paid ads that bring in customers, not just clicks
Google Ads, Facebook and Instagram advertising can work well for small businesses — but only when they’re set up correctly, targeted tightly, and kept an eye on. We handle that.
Advertising that earns its budget back
Paid advertising is one of the few ways to get in front of potential customers quickly. But it’s also one of the quickest ways to burn through money if campaigns aren’t structured properly. Broad targeting, weak ad copy and landing pages that don’t convert will eat a budget and show nothing for it.
We set up campaigns with a clear objective in mind — enquiries, calls, sales or footfall — and build everything around that goal. Targeting, copy, budget allocation and landing pages all have to work together.
Appear at the top when customers are actively searching
Search advertising puts your business in front of people who are already looking for what you offer. Done properly, it’s one of the most cost-effective forms of paid advertising for service businesses.
- Campaign structure built around your services and margins
- Negative keyword lists to avoid wasted spend
- Conversion tracking so you know what’s working
Facebook and Instagram ads that reach the right audience
Social ads are better suited to building awareness and reaching audiences who aren’t yet searching for you. We use detailed audience targeting to reach people who match your customer profile.
- Audience targeting by location, interests and behaviour
- Ad creative guidance and copy included
- Retargeting campaigns for website visitors
Campaigns monitored and adjusted, not just launched
Setting up a campaign is only the start. We monitor performance, adjust bids and targeting as data comes in, and report back in plain terms — what it spent, what it produced, and what we’re changing next.
- Regular performance monitoring and bid management
- Monthly reports in plain English
- Recommendations for budget allocation across channels
Web & Social Advertising FAQs
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Thinking about paid advertising?
Talk to us first — call 01746 325326 or email hello@sedd.co.uk and we’ll give you an honest view of whether it’s likely to work for your business.