SEO

More of the right people finding your website

Good SEO isn’t about tricks or gaming an algorithm — it’s about making sure your site says clearly what you do, for whom, and where, so Google can send you relevant traffic.

25+ yrsexperience
UK-basedBridgnorth & beyond
Plain Englishno jargon
Directyou deal with Rik
SEO
Overview

SEO that’s built to last, not to inflate a report

A lot of SEO work sold to small businesses is either too basic to make a difference or too focused on vanity metrics to matter. Rankings for keywords nobody searches, reports full of numbers that don’t connect to enquiries or sales — none of that moves your business forward.

We focus on the things that actually drive results: making sure your site is technically sound, your content clearly matches what your customers are searching for, and your local presence is properly set up. It’s not glamorous, but it works.

Technical SEO

Fix the foundations before anything else

If your site is slow, difficult for search engines to crawl, or has structural problems, all the content in the world won’t help. We identify and fix the technical issues that hold sites back.

  • Site speed and Core Web Vitals improvements
  • Crawl error identification and resolution
  • Proper URL structure, canonical tags and sitemaps
On-page SEO

Content that answers what your customers are searching for

We research the terms your potential customers actually use, then make sure your pages are clearly structured around those terms — headings, meta data, copy and internal links all working together.

  • Keyword research focused on commercial intent
  • Page-by-page optimisation and meta data
  • Content gap analysis and recommendations
Local SEO

Be found by people in your area

For businesses serving a local area — whether that’s Bridgnorth, the West Midlands, or a specific county — local SEO makes sure you appear when nearby customers search for what you offer.

  • Google Business Profile setup and optimisation
  • Local citation building and NAP consistency
  • Location page content for multi-area businesses
Common questions

SEO FAQs

Honest answer: three to six months for meaningful movement in most cases, sometimes longer in competitive sectors. Anyone promising faster is either targeting very low-competition terms or overstating what they can deliver.

Yes, for ongoing work. Some clients prefer a one-off audit and recommendations they can act on themselves; others want regular work carried out. We’ll recommend what makes sense.

No — and you should be wary of anyone who promises that. We focus on keywords where ranking is realistic and where the traffic is likely to convert.

Usually yes, at least in part. Good SEO and good content are closely linked. We can advise on changes for you to make, or write the content ourselves.

Monthly reporting covering rankings, organic traffic and — where we can connect to your analytics — conversions. We write in plain terms, not agency-speak.

Want to know why your site isn’t ranking?

Call 01746 325326 or email hello@sedd.co.uk and we’ll take a look at your current position and tell you what’s realistically achievable.

Book a call
or call 01746 325326